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Atlantic Superstore’s Give a Little, Help a Lot campaign raises $260,000 to help IWK patients like Jeric Mullins

October 16, 2019

Atlantic Superstore’s Give a Little, Help a Lot campaign raises $260,000  to help IWK patients like Jeric Mullins

Halifax, NS (October 17, 2019) – Yesterday, the IWK Foundation recognized Atlantic Superstore for raising $260,000 in support of the IWK during its 2019 Give a Little, Help a Lot fundraising campaign. These funds are raised by customers who donate to the IWK at the cash and through additional fundraising initiatives held by store colleagues at individual Atlantic Superstore, No Frills and Your Independent Grocer locations across the Maritimes.

“Our store colleagues and customers throughout the Maritimes are very proud to support the IWK. As our partnership has grown and developed we recognize, more and more, the importance of being able to help the IWK provide world-class care to patients and families from across our region,” says Mark Boudreau, Loblaw Atlantic’s director of corporate affairs.

Atlantic Superstore’s support helps IWK patients like 8-year-old Jeric Mullins who was diagnosed with Acute Lymphoblastic Leukemia just over two years ago. At this stage of treatment, he takes chemotherapy pills at home every day. Once a month he receives a chemotherapy infusion at the IWK and once every three months he receives chemotherapy through a lumbar puncture.

“When you have cancer, some days just aren’t fun, but it’s pretty cool to be able to hang out with people who care about making kids, like me, feel better,” says Jeric. “I want to say a big thank you to Atlantic Superstore for supporting the IWK!”

For 32 years, Atlantic Superstore has been a dedicated supporter of the IWK, raising funds annually to ensure children and families have access to the best equipment, technology and care right here at home in the Maritimes.

“Simply put, the IWK would not be the incredible resource that it is for Maritime women and children without the generous support of organizations like Atlantic Superstore whose team and customers are so passionate about giving back,” says Keely Wallace, Manager, Community & Corporate Giving, IWK Foundation. “Thank you to Atlantic Superstore for wanting the best for patients at the IWK.”

Funds raised by Atlantic Superstore, No Frills and Your Independent Grocer colleagues and customers will support the purchase of priority equipment, which in the past has included surgical equipment, inpatient smart beds, patient monitors and trauma carts.


About the IWK Foundation
The IWK Foundation is a champion of excellence in women's and children's health and medicine and works in partnership with the IWK Health Centre to support their vision of providing quality care to women, children, youth and families in the Maritime Provinces and beyond. Our donors are passionately committed to making a difference for Maritime families, contributing more than $15 million in support of the most urgent care priorities at the IWK last year. Funds raised also support the IWK's global leadership in research and knowledge sharing, which in turn improves lives worldwide. For more information, visit

About Loblaw Companies Limited
Loblaw Companies Limited is the nation’s largest retailer, providing Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. Loblaw’s purpose – Live Life Well – promotes the needs and wellbeing of Canadians, who make one billion transactions annually in the company’s stores. With more than 2,400 corporate, franchised and associate-owned locations, Loblaw, its franchisees, and associate-owners employ almost 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

For more information, please contact:

Kelly Duggan
IWK Foundation
C: 902-220-8029

Mark Boudreau
Director, Corporate Affairs
Loblaw Atlantic
C: (902) 802-8687

Excellence is in your hands.

IWK Health Centre Charitable Foundation Charitable Number: 867558090RR0001