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IWK Foundation celebrates $320,000 gift from Atlantic Superstore

October 27, 2017

IWK Foundation celebrates $320,000 gift from Atlantic Superstore

For Immediate Release                                                                                                                                                                                                                                                                                                        

IWK Foundation celebrates $320,000 gift from Atlantic Superstore and the Give a Little, Help a Lot™ campaign

Halifax, NS – October 26, 2017– Today, Atlantic Superstore employees demonstrated to IWK patients and families how much a little change can help when they presented the IWK Foundation with $320,000 - the total from the 2017 Give a Little, Help a Lot™ fundraising campaign. These funds are raised by customers who add $2 to their grocery order to support the IWK, or through additional fundraisers hosted at individual Atlantic Superstore locations.

“Year after year, our Atlantic Superstore colleagues and customers show that they recognize the importance of giving back to their community,” says Mark Boudreau, director of Corporate Affairs for Loblaw Atlantic. “The IWK connects all Maritimers, and we are thrilled to be able to give back to this world-class facility.”

“The dedication of Atlantic Superstore and its customers over the last 30 years is truly awe inspiring,” says Jennifer Gillivan, President & CEO with the IWK Foundation. “The funds that they have raised directly supported the urgent care needs of the IWK Health Centre, and the patients who rely on the IWK every day.”

“The IWK depends heavily on the generosity of donors and campaigns like Give A Little, Help a Lot to ensure we are in a position to fund our most urgent care needs at all times,” says Dr. Krista Jangaard, Interim President and CEO at the IWK Health Centre. “We are so thankful to the Atlantic Superstore for their continued support.”

Funds raised by Atlantic Superstore help support the most urgent priority care needs of the IWK -- which have in the past included surgical equipment, anesthesia machines, trauma carts, infant scales - all of which are vital to the provision of world-class care. Since 1987, Atlantic Superstore has raised more than $2.86 million for the IWK.


About the IWK Foundation
The IWK Foundation is a champion of excellence in women's and children's health and medicine and works in partnership with the IWK Health Centre to support their vision of providing quality care to women, children, youth and families in the Maritime Provinces and beyond. Our donors are passionately committed to making a difference for Maritime families, contributing over $13 million to the most urgent care priorities at the IWK last year. Funds raised also support the IWK's global leadership in research and knowledge sharing, which in turn improves lives worldwide. For more information, visit

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full and part-time employees, making it one of Canada's largest private sector employers. In the Maritimes, Loblaw operates banners store, Atlantic Superstore.

For more information, please contact:

Shannon Kehoe
IWK Foundation
P: 902-210-4910

Mark Boudreau
Director of Corporate Affairs, Loblaw
P: 902- 468-5522 (ext. 4063)
C: 902- 802-8687

Excellence is in your hands.

IWK Health Centre Charitable Foundation Charitable Number: 867558090RR0001