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President's Choice Children's Charity serves up recipe for changing lives through donation to IWK's new rehabilitation unit.

April 28, 2015

Halifax, NS -  President’s Choice® Children’s Charity is proud to announce the donation of an additional $200,000 to support the IWK Health Centre’s new adaptive living kitchen; a critical initiative that cultivates independence and accessibility for children.  

“President’s Choice® Children’s Charity is committed to helping kids across Canada live to their full potential,” said Colin Nicolle, Vice President, Pricing & Promotion, Loblaw Atlantic, and a President’s Choice® Children’s Charity Board Member.  “Our focus is supporting children with disabilities and fighting childhood hunger.  Also, for over 25 years, our colleagues at Atlantic Superstore have supported the IWK through fundraising initiatives throughout the Maritimes.”

The IWK adaptive living kitchen is part of the redevelopment of rehabilitation services at the hospital. The kitchen will serve as an assessment, intervention and education space related to eating, communicating, socializing, menu planning, budget management, as well as meal preparation and clean-up.  In addition, it will be an exemplar for accessible design options.  President’s Choice® Children’s Charity made its first $200,000 gift to the same project in October of 2013, making its contribution to date a generous $400,000.
“The rehabilitation program at the IWK is unique in Atlantic Canada and the redevelopment of this area marks an important step towards our vision of providing the best care,” said Tracy Kitch, President & CEO, IWK Health Centre.  “We are extremely grateful to President’s Choice® Children’s Charity for recognizing the value of providing independence and accessibility to children so they can make healthy eating choices throughout their lives.”

The adaptive living kitchen is one component of the redevelopment of the entire rehabilitation services area at the IWK, which will bring many disciplines together for the first time.  Construction of the new rehabilitation services area began in the spring of 2014 and will be completed in the summer of 2015. 

President's Choice® Children's Charity 

President’s Choice® Children’s Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President’s Choice® Children’s Charity or to donate online, visit 

IWK Health Centre

The IWK Health Centre is an internationally recognized academic health sciences centre located in Halifax. With a resolute belief that Maritimers deserve world-class care close to home, we are dedicated to the highest standards of patient and family centred-care, research and education. The IWK is an integral part of Maritime communities, caring for a population of two million women, children, youth and families across Nova Scotia, Prince Edward Island and New Brunswick, and providing sub-specialty care to residents of Newfoundland. As one of two provincial health authorities in Nova Scotia, the IWK is shaping, cultivating and stewarding the health agenda for families and has charted an ambitious course to world-class outcomes. 

IWK Health Centre Foundation

The IWK Foundation is a champion of excellence in women's and children's health and medicine and works in partnership with the IWK Health Centre to support their vision of providing quality care to women, children, youth and families in the Maritime Provinces and beyond. Our donors are passionately committed to making a difference for Maritime patients and families, contributing over $14 million to the most urgent care priorities at the IWK last year. Funds raised also support the IWK's global leadership in research and knowledge sharing, which in turn improves lives worldwide.


For more information contact:
Carla Adams, IWK Foundation
P: 902-470-7744
C: 902-220-8030

Ben Maycock
Media Relations Coordinator, IWK Health Centre
P: 902-470-7086

Mark Boudreau
Director of Corporate Affairs, Loblaw
P: 902- 468-5522 (ext. 4063) 
C: 902- 802-8687

Excellence is in your hands.

IWK Health Centre Charitable Foundation Charitable Number: 867558090RR0001