For Immediate Release
100 Hours for the Kids at the IWK raises $262,795
Halifax, NS (March 25, 2022) – Bell Media’s 100 Hours for the Kids at the IWK radio fundraiser wrapped up this morning, raising an incredible $262,795.30. Listeners of the ten radio stations across Nova Scotia and New Brunswick once again rallied together to support specialized care for the Maritime patients and families who rely on the IWK.
“We are so grateful to our partners at Bell Media who are so passionate about bringing this fundraiser to their listeners year after year,” says Hillary Forsyth, Manager, Community & Corporate Giving, IWK Foundation. “From the donors and sponsors to the IWK care teams and the brave and resilient families who shared their inspiring stories we want to say a big thank you! The Bell Media team is truly a team that cares—they care for our community and for the IWK.”
This year donations will help support the urgent priorities of IWK Health including the purchase of new equipment like Transcutaneous Carbon Dioxide (CO2) Monitors for the Neonatal Intensive Care Unit (NICU). These monitors enable the care team to measure the CO2 levels in a baby’s blood painlessly through their skin. Access to these monitors will allow the NICU care team to minimize and potentially eliminate hundreds of painful procedures—like repeated blood work—for critically ill babies each year.
100 Hours also shared the inspiring stories of patients from across the Maritimes whose lives have been impacted by care at the IWK, including Liam Dukeshire from Woodstock, NB. At just 10 days old, Liam underwent his first life-saving heart surgery at the IWK. Since then, he’s undergone three more surgeries and will need one more in the coming years. Thanks to the care he’s received at the IWK, today he is a thriving and adventurous two-year-old full of life and love.
“While I’m proud of the work Bell Media does all year round, there’s something really special about 100 Hours for the Kids,” says Trent McGrath, General Manager, CTV Atlantic and Bell Media Radio Atlantic. “We’re inspired by the kids—we’re honoured to share their stories and we’re overwhelmed by the generosity of our listeners. It is 100 hours we hope will make a lifetime of difference for some Maritime families.”
In the weeks leading up to the broadcast, participating radio stations encouraged their listeners to become a 100 Hours for the Kids Warrior. Participants who signed up were able to create their own online fundraising pages. The Warrior program raised a remarkable $15,540.30 towards the event’s grand total.
Participating stations included Move 100.1 and 101.3 Virgin Radio in Halifax; Bounce 100.9 and Pure Country 99.5 in Truro; Bounce 105.3, MOVE 106.9 and Pure Country 103.5 in Fredericton; Bounce 104.9 in Bathurst, Bounce 93 in Grand Falls and Pure Country 104 in Woodstock.
Donations can still be made to 100 Hours for the Kids at the IWK by calling 1-800-595-2266 or by visiting www.iwkfoundation.org/100hours.
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About the IWK Foundation
The IWK Foundation is a champion of excellence in women's and children's health and medicine and works in partnership with IWK Health to support their vision of providing quality care to women, children, youth and families in the Maritime Provinces and beyond. Our donors are passionately committed to making a difference for Maritime families, contributing more than $13 million in support of the most urgent care priorities at the IWK last year. Funds raised also support the IWK's global leadership in research and knowledge sharing, which in turn improves lives worldwide. Visit www.iwkfoundation.org for more information.
For more information, please contact:
Kelly Duggan
Integrated Brand Manager
IWK Foundation
c: 902-220-8029
kelly.duggan@iwk.nshealth.ca