Halifax, NS, March 20, 2025 — On Wednesday evening, Halifax Tides FC unveiled the team’s first kit at an event featuring local vendors, talent, and a special founding partner. The Tides are members of the Northern Super League, Canada’s first ever professional women’s soccer league.
The reveal of a team’s jerseys, or "kit," has become a long-standing tradition for soccer teams worldwide, and the Tides aimed to make this occasion particularly meaningful. "As we approach kickoff, we are truly grateful for the overwhelming support from the Atlantic Canadian community. It was important for us to come together to celebrate and express our appreciation," said Valerie Malone, President of the Halifax Tides.
The Tides announced the IWK Foundation as a founding partner Wednesday night. The partnership will extend beyond the pitch, emphasizing a shared dedication to drive awareness and inspire action for women’s health locally, nationally and internationally.
"We are thrilled to partner with Halifax Tides FC as they embark on their inaugural season,” said Jennifer Gillivan, President and CEO of the IWK Foundation. “Like the Halifax Tides, we are champions for women. It takes a community to raise women up and supporting professional women’s sport is a powerful way to create lasting opportunities for future generations of women. Women's health is a critical issue, and we are proud to join forces to create large scale change."
The highly sought-after 'front of kit' position will feature the IWK Foundation’s Women’s Health logo, an organization on a mission to change and equalize healthcare and research for women in Nova Scotia and across Canada.
“Equity for us isn’t just on the pitch,” said Tides Co-founder & CEO, Courtney Sherlock. “We wanted to do something special for our first season. We’re proud to use our platform to raise awareness about the importance of women's health and support women and girls in achieving their full potential."
The event Wednesday evening also featured Nova Scotian talent and products from start to finish. Tides players walked the runway to show off their kit, featuring Nova Scotia designs, and complemented by a line of ‘Game Day Ready’ Tides merchandise from Atlantic Canadian companies including Stay Golden, Beck & Boyd, and even a Tides candle by Alben Lane Candle Company.
“We are over the moon to be working alongside Halifax Tides! As a woman-owned company, we're so excited to see the women's sports industry come to life in Halifax and to partner with another organization built by the community, for the community,” said Becca Williams, co-founder of Alben Lane Candles.
The Tides’ inaugural match will take place on April 26, 2025, at 6:00 PM at The Wanderers Grounds, where they will face the Calgary Wild in a historic event marking the beginning of professional women’s soccer in Halifax. Tickets are available at TidesFC.ca. Fans are encouraged to witness this momentous occasion and support the team in their pursuit of excellence on and off the field.
-30-
About Halifax Tides FC: Halifax Tides FC is a professional soccer club based in Halifax, Nova Scotia, competing in the Northern Super League. The Tides are dedicated to growing the game of soccer in Atlantic Canada, promoting inclusivity, and inspiring the next generation of players and fans. For more information visit www.tidesfc.ca
About IWK Foundation: The IWK Foundation is committed to supporting women through all stages of life, from pediatrics through to menopause and is and working with its community of donors to bring increased awareness and understanding around women’s health locally, nationally and internationally.
About Northern Super League: The Northern Super League is Canada’s first professional women’s soccer league, launching in April 2025 with six founding clubs: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC. Built by players and supporters, the League is rooted in global best practices and strives to champion Canadian excellence in sport, equity, and inclusion. For the latest league news and ticket information, visit www.NSL.ca.
For more information:
Marilyn Burke
marilyn.burke@tidesfc.ca